{"product_id":"matisse-studio-acrylic-paint-500ml-titanium-white","title":"Matisse Studio Acrylic Paint 500ml - Titanium White","description":"\u003cp\u003eUnmatched in brightness, strength, and safety, Matisse Studio Acrylic Paint - Titanium White, Series 1, is the essential white for every artist. Composed of pure titanium dioxide (PW6), this opaque, ASTM I lightfast pigment delivers maximum coverage, clean mixes, and enduring brilliance.\u003cbr\u003e\u003cbr\u003eThough initially met with skepticism when introduced in the early 20th century due to chalking issues, Titanium White quickly rose to dominance. By the 1940s, it had replaced toxic lead whites in over 80% of artists’ palettes. With the rise of acrylics in the 1950s and a growing focus on health in the 1970s, Titanium White became the go-to white celebrated for its performance and unmatched safety.\u003cbr\u003e\u003cbr\u003eToday, it’s not only the most widely used white in fine art but also in daily life appearing in toothpaste, cosmetics, and even food. Over 70% of the world’s pigment production is now titanium-based, speaking to its global importance.\u003c\/p\u003e\n\u003cp\u003eMatisse Titanium White is known for:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum opacity and brightness with a high pigment load\u003c\/li\u003e\n\u003cli\u003e97% light reflectivity, offering crisp highlights and bold contrast\u003c\/li\u003e\n\u003cli\u003eSuperior tinting strength ideal for mixing pastels and muted tones\u003c\/li\u003e\n\u003cli\u003eSafe, non-toxic formulation, ideal for artists of all levels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA true studio staple, Titanium White by Matisse provides the perfect balance of power, purity, and peace of mind.\u003cbr\u003e\u003cbr\u003eAvailable in the following sizes: 120ml \u0026amp; 500ml (sold separately)\u003c\/p\u003e\n\u003cp\u003e\u003cvideo width=\"100%\" controls=\"controls\"\u003e\n  \u003csource src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/6b1d3406f40b4ea48159e11b55af0b22.mp4\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c\/p\u003e","brand":"DERIVAN","offers":[{"title":"Default Title","offer_id":40623925428296,"sku":"[1MST500W] 1MST500W","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1264\/8173\/files\/MatisseStudioAcrylicPaint500ml-TitaniumWhite.jpg?v=1754976258","url":"https:\/\/craftonline.com.au\/products\/matisse-studio-acrylic-paint-500ml-titanium-white","provider":"CraftOnline","version":"1.0","type":"link"}